Build My Law Business » Marketing

Can We Break Down the Barriers to Virtual Law Practice

DanScott — Sat, 15 Jan 2011 16:01:34 +0000

Darryl Mountain, who is a member of the eLawyering task force of the American Bar Association, wrote a thoughtful article about the barriers that exist in opening and operating a virtual law practice. In the title I ask, "Can We Break Down the Barriers to Virtual Law Practice?' Perhaps we might be asking, "Do we want to?"

Go Against the Grain in Your Lawyer Advertising

DanScott — Thu, 14 Oct 2010 16:19:43 +0000

Lawyer advertising doesn't have to be boring...or does it. If you are marketing your business by using video you may want to take a look at this lawyer video.

5 Reasons Lawyers Should Never Ask Their Clients For Referrals

DanScott — Fri, 17 Sep 2010 15:54:07 +0000

We all know that there are at least 5 Reasons Lawyers Should Never Ask Their Clients For Referrals

Reason #1: You have a close (and I mean close) personal relationship with the Yellow Pages sales rep. “Honest, this advertisement will really convert.”

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Are You Advertising Your Law Firm Creatively?

DanScott — Mon, 30 Aug 2010 19:11:01 +0000

I saw this today and just had to share it with you.

When you think of advertising your services do you think creatively, like “out of the box?”

Here’s an add, presumably for a divorce lawyer. I guess the firm specializes on representing the wife.

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5 Qualities of Successful Lawyer Videos

DanScott — Wed, 14 Jul 2010 09:19:07 +0000

Take a look at John Arnold's excellent article containing 5 Tips for Successful Online Videos. The tips are applicable to lawyers as well as entrepreneurs.

Lawyer Advertising. Does Funny Work?

DanScott — Mon, 07 Jun 2010 22:19:18 +0000

I came across a couple of adds today that made me wonder: Will a funny add for a personal injury firm make the phones ring? Take a look and let me know what you think in the comments below.

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Martha Coakley Reveals 3 Mistakes Businesses Must Avoid

DanScott — Tue, 19 Jan 2010 19:37:17 +0000

Martha Coakley Reveals 3 Mistakes Businesses Must Avoid; Today the election of the replacement for Ted Kennedy will be watched across the nation. What probably began as just another general election “go through the motions to defeat the Republicans” has turned into an extremely close race creating excited for both sides.

Are You Ready for Outrageous Lawyer Advertising?

DanScott — Tue, 27 Oct 2009 13:39:20 +0000

Florida law firm Finebloom & Haenel utilizes cutting edge advertising to grow their criminal defense law firm. Using multiple websites and creative strategies to make the phone ring and their law business grow.

So Balloon Boy Was a Hoax??? Two Business Lessons From Balloon Boy

DanScott — Mon, 19 Oct 2009 13:35:41 +0000

Balloon Boy Story reminded me of two lessons that will help me build my law business. This attempt to garner publicity caused me to focus on the why and how of the story.