Imagine you’re driving home from a nice dinner with your spouse, you pull up to a traffic light and beside you pulls a van “wrapped” in neon signs that say, “FightYourCase.com.”
Immediately, you look over and roll the window down.
What is this? The driver, as if on cue, throws a key chain your way. The key chain contains the name of Florida law firm Finebloom & Haenel, P.A.” who claim to be “Florida’s Traffic Lawyers.”
David Haenel and Darren Finebloom are Sarasota, Florid lawyers who have truly bought into the idea of OUTRAGEOUS ADVERTISING!
Haenel’s firm, which focuses on criminal defense, has grown from two lawyers to six lawyers in a down economy. One of the ways they are doing it is through the use of the vans mentioned above. Additionally they have two Segway personal transporters carrying the firm’s logo. A picture of the van can be found here.
You can find out more at www.fightyourtickets.com and at www.fightyourcase.com. They utilize a very interactive website, including live chat.
So what do you think? Is this a good idea for lawyers or a bad idea?
Let me know in the comment section.